Facebook
1 Facebook has 1.11 billion active users worldwide. (Source: Facebook)
2 The best time to post on Facebook to earn shares is 1pm. (Source: Dan Zarrella)
3 The best time to post on Facebook to earn clicks is 3pm. (Source: Bit.ly)
4 Weekend Facebook posts get 32% more engagement. (Source: Argyle)
5 Facebook reaches 55% of the world’s global audience. (Source: ComScore)
6 Facebook accounts for approximately three in every four minutes spent on social networking sites. (Source: ComScore)
7 46% of consumers expect customer service through Facebook. (Source: eMarketer)
8 62% of consumers follow brands on Facebook for product news and information. (Source: eMarketer)
9 Only 23% of brands provide customer service through Facebook. (Source: eMarketer)
10 Questions tend to drive interaction up by 10 to 20 percent. (Source: Blitzlocal)
11 Organic impressions are down 33 percent because there is a constant flow of content. (Source: Blitzlocal)
12 More than 70 percent of the interaction occurs during the first hour that a post is made. (Source: Blitzlocal)
13 The ideal interaction being driven by posts is between 100 to 119 characters. (Source: Blitzlocal)
14 50% of US consumers who have liked a brand on Facebook say the brand’s social page is more useful than its website. (Source: Lab 42)
15 77% of US consumers who have liked a brand on Facebook say they have saved money as a result. (Source: Lab 42)
Twitter
16 400 million tweets are published per day. (Source: Twitter)
17 200 million individuals worldwide use Twitter at least once month. (Source: Twitter)
18 The average Twitter user follows 6 brands. (Source: Twitter)
19 The best time to post on Twitter for retweets is 5pm. (Source: Dan Zarrella)
20 The optimal amount is 1-4 Tweets per hour. (Source: Dan Zarrella)
21 The best time to post on Twitter for clicks is 1-3pm. (Source: Bit.ly)
22 50 percent of Americans see, read or hear about a tweet every day. (Source: Twitter)
23 Twitter advertising typically has a 1-3% engagement rate. (Source: Twitter)
24 There is a 53% increase in intent to purchase from Twitter users who see promoted Tweets. (Source: Twitter)
LinkedIn
25 There are 200 million active LinkedIn members in 200 countries worldwide. (Source: LinkedIn)
26 87% of LinkedIn users trust the network as a source of information for purchase decisions. (Source: PunchMedia)
27 49% of LinkedIn users rely on the network for word-of-mouth brand recommendations. (Source: PunchMedia)
28 77% of LinkedIn members research branded products or services on the network.(Source: PunchMedia)
29 65% of journalists have found a source or information for an article on LinkedIn. (Source: PunchMedia)
30 2 people join LinkedIn every second. (Source: LinkedIn)
31 2.6 million brands worldwide have a LinkedIn company page. (Source: LinkedIn)
32 39% of LinkedIn users have paid premium accounts. (Source: Lab 42)
33 35% of LinkedIn users access the site daily. (Source: Lab42)
Google+
34 There are an estimated 343 million active users of Google+. (Source: Trendstream)
35 Google has beaten YouTube to become the world’s second-largest social media network. (Source: Trendstream)
36 The Google +1 button is used 5 billion times per day. (source: AllTwitter)
37 75% of the Fortune100 are now on Google+. (source: BrightEdge)
38 625,000 new users on Google+ every day. (source: AllTwitter)
39 Google+ users spend on average 12 minutes per day in the Google+. (source: Jeff Bullas)
40 30 percent of users who make a public post never make a second one. (source: Jeff Bullas)
41 At least 80 percent of Google+ users engage on a weekly basis. (source: Chris Brogan)
42 Google+ pages appear in search results for 30% of brand term searches for brands with G+ pages. (Source: BrightEdge)
43 42% of UK Google+ users own smartphones, and 61% own tablets. (Source: Harris Interactive)
44 41% of B2C marketers and 39% of B2B marketers are on Google+. (Source: Brafton)
45 43% of the Interbrand100 post more than three times weekly. (Source: Simply Measured)
Pinterest
46 80% of Pinterest users are women, and 50% have children. (Source: Wishpond)
47 The average visit to Pinterest lasts 1 hour, 17 minutes. (Source: Wishpond)
48 Pinterest referrals spend 70% more money than other social media referrals. (Source: Wishpond)
49 57% of Pinterest users interact with food-related content, the top category on the site. (Source: Wishpond)
50 Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: ComScore)
51 U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site. (Source: Shop.org)
52 Pinterest pins with prices receive 36% more likes than those without. (Source: Shopify)
Instagram
53 Instagram has 100 million monthly active users. (Instagram)
54 40 million photos are posted per day. (Instagram)
55 There are 8,500 likes per second on Instagram. (Instagram)
56 Engagement on Instagram with the those top 100 brands has increased 35 percent, driven mostly by Nike, Adidas, and Gucci. (Simply Measured)
57 40 percent of brands’ photos are filtered. (Simply Measured)
58 Of the brands that use Instagram, 41 percent now post at least one photo per week. (Simply Measured)
59 98 percent of Instagram photos posted by top brands are now shared to Facebook. (Simply Measured)
60 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. (Pew)
